(01) Project Overview
Luxury clothing, reimagined through design.
Soul Khumbu is a luxury clothing brand seeking a new identity that could reflect their craftsmanship and elegance. Their challenge was to build a logo and label system that felt timeless yet distinct in the competitive fashion market. They wanted to project exclusivity without alienating modern fashion enthusiasts.
Details
- Category
- Fashion & Apparel
- Type
- Brand Identity Design
- Service
- Logo & Label Design
Unique Approach:
We created a sophisticated logo and label identity that blends luxury aesthetics with modern usability. The design language emphasized clean typography, refined proportions, and subtle iconography that could adapt seamlessly across clothing lines. By focusing on timeless design cues, we gave Soul Khumbu a visual identity that feels premium, trustworthy, and versatile for global fashion consumers.