(01) Project Overview
Defining the rhythm of a nightlife brand.
Perkeyz Bar wanted to refresh their brand identity with a modern logo and brand guidelines that could unify their communications. As a nightlife spot in a competitive market, their existing branding lacked the energy and polish needed to resonate with patrons and establish a distinct personality. Senselab was tasked with creating a strong identity system that spoke to both their audience and their environment.
Details
- Category
- Food & Beverage/Hospitality
- Type
- Brand Identity Design
- Service
- Logo Design & Brand Guidelines
Unique Approach:
We designed a bold and flexible logo system paired with comprehensive brand guidelines to ensure consistency across signage, menus, and marketing materials. The identity emphasized vibrancy, movement, and clarity, helping Perkeyz Bar communicate their unique atmosphere. By providing a toolkit of visual assets, we gave them the foundation to build a brand experience that feels cohesive, memorable, and full of energy.
