(01) Project Overview
Adventure-ready, style-defined.
Lukla Outdoors is a rising clothing brand inspired by Nepal’s rugged landscapes and adventurous spirit. They wanted a bold rebrand that would reflect their values of durability, modern design, and outdoor lifestyle. Their existing communications and visual identity felt outdated and inconsistent, making it difficult to connect with younger, style-conscious explorers. Senselab’s role was to craft a refreshed identity that was strong, versatile, and globally appealing.
Details
- Category
- Apparel/Outdoor Lifestyle
- Type
- Brand Identity Design
- Service
- Logo Design & Visual Branding
Unique Approach:
We designed a modern and versatile logo system that captured the adventurous DNA of Lukla Outdoors. The identity was built to scale across clothing tags, digital platforms, and physical signage, ensuring consistent brand recognition. Our approach emphasized clean lines, bold typography, and minimal yet powerful iconography, giving the brand a professional yet adventurous feel. By bridging rugged inspiration with urban style, we positioned Lukla Outdoors as a brand that resonates with both hikers on the trail and trendsetters in the city.
