(01) Project Overview
Heritage-inspired beauty for a modern market.
Kumari Cosmetics is a Canadian-based cosmetic brand that wanted to strengthen its identity with packaging that felt both premium and culturally rooted. As they prepared for market expansion, they recognized the need for designs that reflected authenticity and heritage while still resonating with today’s beauty-conscious consumers. They turned to Senselab to translate their brand into packaging that told a story of tradition and elegance.
Details
- Category
- Beauty & Cosmetics
- Type
- Packaging Design
- Service
- Logo Design & Product Packaging
Unique Approach:
We drew inspiration from Nepalese cultural motifs and timeless aesthetics to create a packaging identity that stands out in international markets. The design balances elegance with practicality, using colors and typography that feel both luxurious and approachable. By embedding cultural elements subtly into modern layouts, we gave Kumari Cosmetics a brand identity that celebrates heritage while appealing to global consumers. This ensured their packaging wasn’t just functional, but also a story-driven asset for brand recognition.