(01) Project Overview
Soft beginnings, strong impressions.
Birat is a trusted name in Nepal’s FMCG sector, known for delivering household and lifestyle essentials to families nationwide. As they prepared to launch Baby Co Napkins, their vision was to enter the childcare market with a product that balances practicality and comfort. They needed packaging that not only appealed to parents but also stood out on shelves against established competitors. With a focus on modernity and reliability, Birat sought a design that was simple, trustworthy, and scalable. Our role was to craft this design direction and give them a strong foundation for launch.
Details
- Category
- FMCG/Baby Care
- Type
- Packaging Design
- Service
- Visual Identity & Packaging Design
Unique Approach:
We began by understanding the emotional connection parents have with products for their children. The packaging was designed with gentle colors, approachable typography, and soft visuals, communicating safety and care. At the same time, we built a bold layout system that makes the product easily recognizable on crowded retail shelves. Every design element was created with scalability in mind, ensuring long-term consistency across product variations. By balancing trustworthiness with a fresh, modern look, we equipped Birat with a design identity that set Baby Co Napkins apart right from the start.